WhatsApp broadcast analytics via WABA: which figures to watch and what to do with them

WhatsApp broadcast analytics via WABA shows for every number whether the message arrived, whether it was read and why it failed. Three figures matter most: the share of delivered messages, the share of read messages among delivered ones and the reasons for errors. Below we explain what each status means and what to do with the results.

Many companies send a broadcast, see "100%" and close the tab. A week later they send the next one to the same list and pay again for messages that will not arrive. Good analytics saves money: it tells you whom to message again, whom never to message and what to fix in the template.

What does WABA broadcast analytics show?

In the WazzaBee dashboard every broadcast has a status card and a recipient table. While the broadcast is running, the figures refresh on their own every 5 seconds, no need to reload the page.

Metric	What it means	What to do with it
Total numbers	How many recipients are in the selected audience	Check it against your list before launch
Sent	The message has left for WhatsApp	This is not delivery yet, wait for confirmation
Delivered	The message reached the recipient's phone	The main measure of list quality
Read	The recipient opened the message	Shows whether the template text works
No WhatsApp	The number has no WhatsApp	Remove it from the list, you do not need to pay for it
Error	Not delivered, the reason is shown in the table	Split into "retry", "do not retry" and "fix"
Remaining	Numbers the queue has not reached yet	Check that the line balance is enough

The large percentage at the top of the card shows sending progress, not broadcast success. Success is measured by delivered and read messages.

What figures do real broadcasts get?

We counted all broadcasts that WazzaBee clients sent via WABA from March to October 2026: 31 campaigns and 3,299 numbers. Of the 2,985 numbers the queue reached, 1,869 received the message, which is 63%. Among delivered messages, 1,310 were read, which is 70%.

• delivered, including read: 63%;
• read among delivered: 70%;
• not delivered with an error: 31%;
• number without WhatsApp: 5%.

Every company has its own figures: a clean list of regular customers gives more deliveries, a bought or old list gives fewer. Still, the benchmark is useful. If clearly less than half of your messages are delivered, deal with the errors first instead of rewriting the text.

Why are broadcast messages not delivered?

More than 80% of errors in our statistics are caused not by WhatsApp or the list, but by the broadcast settings themselves: an empty balance and too high a sending speed. The reason is recorded for each recipient, and it shows what to do next.

Reason	Share of errors	What to do
The line balance ran out	45%	Top up before launch, the dashboard calculates the broadcast cost in advance
Too many messages in a short time	40%	Lower the speed: smaller batches, longer pauses. These numbers can be retried
Meta limited delivery under its frequency rules	8%	Do not retry: the person has already received a lot of advertising from different companies
The number is in a Meta experiment	4%	Do not retry, Meta will not let the marketing template through
No data for a template variable	under 1%	Fill in the column in the audience or choose another value

More about error codes and how to read them is in the article why a WhatsApp message is not delivered.

How do you know whom to message again?

The dashboard splits undelivered numbers into three groups by the error text: "can be resent later", "do not resend: Meta will not let it through" and "fix the template or data first". This way you do not pay for messages that are doomed from the start.

Each group can be downloaded as a separate CSV file. The file contains the phone, status, time sent, delivered and read, the error text and the advice. A convenient way to resend: download the "can be resent" group, upload it as a new audience and launch it at a lower speed.

How do you use statistics for the next broadcast?

Statistics are not for a report, they are for the next step. One broadcast gives you three new lists, and each needs its own message.

• Read. The warmest audience: send them a follow-up offer or a reminder that the promotion ends soon.
• Delivered but not read. Try a different headline, image or sending time.
• No WhatsApp. Remove these numbers from the list, otherwise they will take up space in every broadcast.

Compare broadcasts by the share of read messages: on the "Completed" tab each campaign shows how many messages were sent, delivered and failed. If one template is read more often, use it as the basis.

Why can "read" be lower than in reality?

If the recipient has turned off read receipts in WhatsApp, WhatsApp does not tell the business that the message was opened. The number stays "delivered" even if the person read everything. So compare the share of read messages between your broadcasts rather than treating it as the exact number of readers.

The second point is "sent" without delivery. These are messages WhatsApp has not confirmed yet. Confirmation usually comes within minutes, or later if the recipient's phone is off.

How much does a broadcast cost and where can you see it?

You see the cost before launch: at the last step of the wizard the dashboard shows the total for the whole broadcast, the price per message and the line balance. If the money is not enough, a warning says the broadcast will stop in the middle of the list.

A marketing message costs $0.086, a utility message $0.0286. A broadcast to 1,000 numbers with a marketing template costs $86.0075 plus the line subscription of $68 per month. How sending, templates and speed work is described in the guide official WhatsApp broadcasts via WABA.

How do you launch a broadcast with analytics in WazzaBee?

Per-number statistics are included in the plan, there is no separate fee. To start:

1. Connect the official WhatsApp Business API, it takes 15 minutes.
2. Create a template and wait for Meta approval.
3. Upload your list to "Audiences" as an .xlsx, .xls, .csv or .txt file.
4. Launch the broadcast and watch the statuses in the campaign card.

A step-by-step guide with screenshots is in the broadcast documentation. On sign-up you get a welcome bonus of $1.11 on the balance, which you can spend on a test broadcast to your own staff. If you worry about bans, first read how to reduce the risk of a ban in bulk messaging.