Official Meta channel · CRM integration

    WhatsApp for
    Bitrix24

    Conversations land in Open Channels, contacts and deals are created on their own, and the whole discussion stays in the customer card. Your agents never have to switch between the CRM and a phone.

    • Official Meta channel
    • Set up in 15 minutes
    • 7 days free
    Open Channelsconversations arrive straight in your CRM
    Deal and contactcreated automatically
    15 minutesto connect and configure

    How leads are lost right now

    Three situations almost every company knows

    The CRM is one place, the conversation another

    An agent runs the deal in Bitrix24 but settles the details with the customer in a personal WhatsApp. The card stays empty and management never sees what was actually agreed.

    Leads are entered by hand

    A customer writes and the agent creates the contact and the deal themselves. Half of them are forgotten, some are entered with mistakes, and the funnel stops matching reality.

    History disappears at handover

    The deal is passed to another employee while the conversation stays on someone else's phone. The customer has to explain everything from scratch.

    What an agent's work with Bitrix24 looks like

    The customer writes on WhatsApp, the message lands in Open Channels, and the deal and contact appear in the CRM by themselves.

    9:41
    Chats
    Search
    👩🏻
    📌Yerlan
    10:21›
    Great! Install the WazzaBee app from Bitrix24 Market, and I'll walk you through the rest step by step.
    👨🏻
    📌Nursultan Abdikhalyk
    14:28›
    When should I send it?2
    👩🏽
    Dana Kassymova
    14:15›
    All right, I'll wait
    👨🏼
    Alexey Smirnov
    13:45›
    Thanks a lot! 🙏
    👨🏻
    Yerzhan Muratov
    12:30›
    It's a deal
    👩🏻
    Madina Aliyeva
    11:20›
    How much is it?1
    👩🏼
    Ekaterina Popova
    Yesterday›
    Okay, waiting for your reply
    👨🏽
    Bauyrzhan Seitov
    Yesterday›
    Thanks!
    Updates
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    Settings

    How do I connect WhatsApp to Bitrix24?

    Remotely, in five steps. The WhatsApp line goes live in about 15 minutes, and linking it to your portal takes a few more.

    2 minutes

    Dashboard and WhatsApp line

    You sign up for WazzaBee and create a WhatsApp Business API line. We see your request right away and step in if you need help.

    5 minutes

    Company details for Meta

    You enter the company name, number and channel name into the Meta form right from your dashboard. The number verification code arrives by call or SMS.

    a few minutes

    App from Bitrix24 Market

    You install the WazzaBee app on your portal and sign in over OAuth. The connector appears in the Contact Center by itself.

    2 minutes

    Choosing an Open Channel

    You pick which Open Channel the number goes to. Contact and deal creation, the agent queue and robots are configured in Bitrix24.

    after launch

    Company verification in Meta

    Verification runs in parallel and doesn't get in the way of your conversations. Until it's done, Meta limits the number of new conversations per day, and afterwards the limit is lifted.

    What you get

    01

    Conversations in Open Channels

    Messages arrive in the familiar Bitrix24 interface: agents reply in the same place where they run the deal.

    02

    Contact and deal on autopilot

    Every new enquiry creates a contact and a deal by your rules, so nothing has to be entered manually.

    03

    History in the card

    The whole conversation is attached to the customer, so handing over a deal doesn't wipe out the agreements.

    04

    Routing between agents

    The Open Channels queue distributes enquiries among your team according to your settings.

    05

    Messages from business processes

    A robot can send a template message at the right funnel stage, with no agent involved.

    06

    An official channel

    It runs on the WhatsApp Business API: template broadcasts are allowed and the number isn't banned for sending them.

    An agent's personal WhatsApp vs a channel inside the CRM

    The difference is simple: do the agreements make it into the system, or stay on a phone

    What matters
    Regular WhatsApp Business
    Official channel
    Risk of losing the channel
    Bans for bulk sending are an everyday occurrence
    Official status: the rules are known upfront
    What stays when someone quits
    Nothing: contacts and agreements sit on their phone
    Everything: conversations and contacts stay with the company
    Messaging a customer first
    You can't write first without risking the number
    You can: confirmations and reminders through templates
    Quality control
    No way to check what an agent actually wrote
    Management sees any conversation in full
    Tracking enquiries
    You count requests by eye
    Conversations, tags and history for every customer
    Working hours
    Outside the schedule the customer gets no reply
    An auto-reply tells them when you'll get back

    How much will messages from Bitrix24 cost?

    Estimate your volume: templates that robots send at funnel stages, plus agent replies from Open Channels.

    Your country

    Meta rates depend on the recipient country. Below are the final prices per message.

    Broadcasts and promos1 000 msgs

    Promos, discounts, invitations: marketing messages

    0.086 $ per message86.02 $
    Notifications500 msgs

    Order status, appointment reminders, payment reminders

    0.0286 $ per message14.28 $
    Replies in a conversation2 000 msgs

    Everything an agent writes to a customer while the 24-hour window is open. The first 1,000 per month per number are charged at a reduced price

    first 1,000: 0.0031 $, then 0.0286 $31.64 $
    Your monthly bill
    Platform and line69.00 $
    Messages131.94 $

    Total

    200.94 $

    Incoming messages from customers and your replies are billed separately, by actual usage. Connection is free and there are no hidden fees.

    How much does WhatsApp for Bitrix24 cost?

    The Bitrix24 integration is included in the line plan, so there's no separate fee for it. Your bill covers only the line and messages at Meta's rates.

    WhatsApp Business API channel

    29 900 ₸ / month

    or $69 · €62

    Messages are billed by Meta: the price depends on the recipient's country and the type of conversation. Marketing messages cost more, while replies sent within 24 hours after the customer writes are almost free for the first 1,000 a month per number and billed at the market rate after that. We quote the current rates when you connect.

    Payment by Visa or Mastercard; for companies we issue an invoice.

    What's included

    • Official WhatsApp Business API channel
    • Shared chat for the whole team: browser and phone
    • Bitrix24 and amoCRM integrations
    • Broadcasts and template notifications
    • Open REST API and webhooks
    • Free widget for your website
    • Auto-replies: greeting and after-hours
    • Help with setup and templates
    • Voice messages transcribed by AI
    • Quick reply templates

    The first 7 days are free on any plan. Try it on your own customers and only then decide.

    Free manager seats: 3. Each extra seat costs 3 000 ₸ a month.

    Pay for six months and get 10% off, pay for a year and get 20% off.

    What WhatsApp plus Bitrix24 gives you

    Bitrix24 is good at running deals, but it can't answer a customer in a messenger on its own. The official WhatsApp channel closes that gap: the conversation and the deal live in one place.

    An enquiry becomes a deal instantly

    The customer writes, a contact and a deal appear in the CRM, and the conversation is attached to the card. All the agent has to do is reply instead of filling in fields.

    Work inside a familiar interface

    Open Channels is a built-in Bitrix24 mechanism. Nobody needs retraining: your team replies in the same window where they review the funnel and set tasks.

    Automation at funnel stages

    A robot sends a template message when the deal moves to the right stage: order confirmation, payment reminder, delivery status.

    The channel stays with the company

    The number belongs to the business, not the employee. An agent leaves, their access is revoked, and the conversations and contacts remain in the CRM.

    What businesses set up most often

    • A lead from the website or an ad straight into the funnel
    • Order confirmation by template when the stage changes
    • A reminder to pay an invoice
    • Delivery and order-ready status
    • Routing enquiries between agents
    • Winning a customer back after a long pause
    • Notifications for service requests
    • Collecting feedback after a deal

    Frequently asked questions

    How exactly does WhatsApp connect to Bitrix24?

    You create a WhatsApp Business API line in your dashboard and connect Bitrix24 to it over OAuth, and the app registers the connector in Open Channels itself. It usually takes a few minutes, and we help at every step.

    Do we need a paid Bitrix24 edition?

    Open Channels are available even on the free Bitrix24 plan, with limits on the number of channels and users. The exact terms depend on your plan and are set by Bitrix24, not by us.

    Will messages create deals?

    Yes, if Open Channels are configured that way: an enquiry creates a contact and a deal in the funnel you choose. The rules are configured inside Bitrix24 itself.

    Can a robot send messages from the funnel?

    Yes, with template messages. Free-form text can be sent within 24 hours of the customer getting in touch. That's Meta's rule, the same for every service.

    What happens to the chat history when a deal is handed over?

    It stays in the customer card in Bitrix24: the new owner sees the whole conversation and doesn't have to ask about things already discussed.

    How much does it cost?

    The integration is included in the price of the line, there's no separate fee. You pay for the line and for messages at Meta's rates, and the calculator above works it out.

    Does it work with several numbers?

    Yes. Each number is a separate line, and each one can be routed to its own Open Channel or funnel.

    What if we run the self-hosted edition?

    It can be connected as long as the portal is reachable from the internet and incoming webhooks are allowed. Check that with your administrator and we'll advise on the settings.

    We'll connect WhatsApp to your Bitrix24

    We set up the line, Open Channels and the rules for creating deals. The first 7 days are free, enough to test it on real enquiries.