WazzaBeeThe blue tick
in WhatsApp
The official account badge next to your company name. Meta grants it, and not to everyone: here's an honest account of who gets it, what strengthens a request and how to file one properly.
- Filing is free
- We help prepare the request
- Honest about your chances
How leads are lost right now
Three situations almost every company knows
The customer isn't sure they're talking to the company
All they see in the chat is a number and a profile name. They hesitate over whether it's really your store and think twice about paying upfront.
Scammers using your name
Other numbers present themselves as your company. Customers have no way to tell the real account apart, and the complaints come to you.
Requests get rejected with no explanation
A company applies for verification on its own, gets refused and has no idea what was wrong or when to try again.
What a conversation with a verified account looks like
The customer sees a company name instead of a faceless number and is far more willing to keep talking.
How do I apply for the blue tick?
Meta grants the tick to an official channel that's already up and running. So first the line, about 15 minutes, then preparing the request and waiting for the decision.
WhatsApp Business API line
You sign up in the dashboard and create a line. Without an official channel, you can't apply for the tick.
A consistent profile
The company name, website and profile name must match. We check this with you before submitting.
Business Manager completed
Your company details in Meta Business Manager are filled in completely and the number is verified. Without this, requests are almost always rejected.
Links to publications
We collect mentions of your brand in the media and industry publications. For Meta, this is the main argument.
Submitting and waiting
We submit the request from Business Manager and track its status. If it's rejected, we look into the reason and prepare a new submission.
What you get
The official account badge
The blue tick appears next to your company name in the chat and in the profile.
Trust in the conversation
It's easier for a customer to pay a deposit and share details when they can see Meta has confirmed the account.
Protection against fakes
A verified account is easy to tell apart from a number pretending to be your company.
Preparing the request
We advise on what improves your odds: matching names, a website, brand mentions in the press.
Filing and follow-up
We submit the request from Business Manager and track the status, so you don't have to work out Meta's interface.
Handling a refusal
If it's refused, we look into the reason and prepare a new submission once there are fresh arguments.
A regular account vs a verified one
The tick doesn't change what the channel can do, but it noticeably changes customer trust
How much does it cost to apply for the tick?
Submitting is free and included in the connection. You pay only for the official WhatsApp line, without which the tick isn't granted.
WhatsApp Business API channel
29 900 ₸ / month
or $68 · €61
Messages are billed by Meta: the price depends on the recipient's country and the type of conversation. Marketing messages cost more, while replies sent within 24 hours after the customer writes are almost free for the first 1,000 a month per number and billed at the market rate after that. We quote the current rates when you connect.
Payment by Visa or Mastercard; for companies we issue an invoice.
What's included
- Official WhatsApp Business API channel
- Shared chat for the whole team: browser and phone
- Bitrix24 and amoCRM integrations
- Broadcasts and template notifications
- Open REST API and webhooks
- Free widget for your website
- Auto-replies: greeting and after-hours
- Help with setup and templates
- Voice messages transcribed by AI
- Quick reply templates
The first 7 days are free on any plan. Try it on your own customers and only then decide.
Free manager seats: 3. Each extra seat costs 3 000 ₸ a month.
Pay for six months and get 10% off, pay for a year and get 20% off.
Who Meta grants the blue tick to
Verification is Meta's decision, not a setting in your dashboard. Nobody can guarantee it, but your odds depend predictably on how visible your brand is beyond your own website.
What Meta looks at
Brand recognition and mentions in independent sources: press coverage, industry publications, directories. Advertising and your own pages don't count as evidence.
What to do before applying
Matching company name, website and profile, a completed Business Manager, a confirmed number and a working line. Without that, requests are almost always rejected.
The tick doesn't affect how the channel works
Broadcasts, templates, integrations and limits don't depend on it. It's a trust badge, not a feature set, and that's worth knowing upfront.
What to do if you're refused
A refusal isn't final. We look into the reason, gather more mentions and refile. Companies often get the tick on the second or third attempt.
Who needs it most
- Online stores that take payment upfront
- Clinics and medical centres
- Financial and insurance services
- Large retail and chains
- Delivery and logistics
- Education and courses
- Travel and bookings
- Companies that scammers impersonate
Frequently asked questions
Can the blue tick be guaranteed?
No. Meta makes the decision and no partner can guarantee it, so anyone promising otherwise should raise a red flag. We prepare the request, file it and advise on what will strengthen your case.
How much does filing cost?
Filing is free and included in connecting the channel. Meta doesn't charge separately for verification.
How long does a decision take?
Meta doesn't commit to a timeframe: sometimes a few days, sometimes longer. The status is visible in Business Manager, and we watch it and let you know the outcome.
What strengthens a request?
Brand mentions in independent sources, such as press coverage and industry publications. Plus tidiness: the company name, website and profile must match, and Business Manager must be filled in.
What does the tick give you technically?
Only the official account badge next to your name. Limits, broadcasts, templates and integrations don't depend on it.
What if we're refused?
We look into the reason and refile once there are new grounds: fresh publications, a changed volume of conversations, an improved profile.
More about the tick and the official account
We'll prepare and file your blue tick request
First we connect the official channel and tidy up your profile, then we file the request with Meta and keep an eye on the status.