Channel plus CRM

    Instagram
    and amoCRM

    Direct arrives in the native chat of the amoCRM card, new enquiries go into the funnel you chose, and agents reply from the CRM without the account password.

    • Chat in the deal card
    • Your own funnel
    • Enquiries tracked
    Chat in the dealDMs inside the amoCRM card
    Your own funnelyou choose where enquiries land
    Analyticsthe return on your advertising is visible

    How leads are lost right now

    Three situations almost every company knows

    Bookings and orders get lost in the feed

    Direct holds questions, story reactions and promo messages all at once. A message with an order is easy to scroll past.

    Deals get logged after the fact

    Your agent creates a deal after the conversation, if they remember. amoCRM has no idea how many Instagram enquiries there really were.

    Everyone waits for one phone

    The account is open on one device, and colleagues take turns replying. At peak hours customers leave without an answer.

    What working with DMs in amoCRM looks like

    An incoming message opens a deal, and the conversation runs inside the customer card.

    9:41
    Chats
    Search
    👩🏻
    📌Madina
    13:00›
    Great, I'll switch it today.
    👨🏻
    📌Nursultan Abdikhalyk
    14:28›
    When should I send it?2
    👩🏽
    Dana Kassymova
    14:15›
    All right, I'll wait
    👨🏼
    Alexey Smirnov
    13:45›
    Thanks a lot! 🙏
    👨🏻
    Yerzhan Muratov
    12:30›
    It's a deal
    👩🏻
    Madina Aliyeva
    11:20›
    How much is it?1
    👩🏼
    Ekaterina Popova
    Yesterday›
    Okay, waiting for your reply
    👨🏽
    Bauyrzhan Seitov
    Yesterday›
    Thanks!
    Updates
    Calls
    Tools
    3
    Chats
    Settings

    How do you connect Instagram Direct to amoCRM?

    A professional account, the app in amoCRM and a chosen funnel: after that, Direct lives in the deal card.

    a couple of minutes

    Professional profile

    If the account is personal, you switch it to business or creator in the Instagram settings.

    2 minutes

    Instagram Direct line

    You sign up for WazzaBee and log in through Instagram as the owner.

    2 minutes

    Installing in amoCRM

    The administrator clicks “Install in amoCRM” and confirms access.

    1 minute

    A funnel for Direct

    You choose the funnel where new Instagram enquiries will land.

    What you get

    01

    Direct in the deal card

    Instagram messages appear in the standard amoCRM chat next to stages and tasks.

    02

    A funnel for Instagram

    New Direct enquiries land in the funnel you chose during setup.

    03

    Everyone replies under their own login

    Employees work in parallel under their own logins, and conversations are distributed between them.

    04

    You see what the ads brought in

    Deals from Direct are counted in the funnel, so you can measure the return on Instagram ads.

    05

    No password needed

    The owner sets up the connection once, and the team works through amoCRM.

    06

    Conversations stay with the company

    The history is kept in the customer card and in your WazzaBee dashboard.

    amoCRM logo

    WazzaBee app for amoCRM

    Install the app in your amoCRM account, and chats from WhatsApp, Telegram, Instagram and OLX land right inside the deal card.

    Only an amoCRM account admin can install it.

    Direct in the app vs Direct in amoCRM

    We compare an enquiry's path from message to deal

    What matters
    Regular WhatsApp Business
    Official channel
    New enquiry
    Stays in the Direct feed
    Goes straight into the chosen funnel
    Where replies come from
    One phone, taking turns
    The amoCRM card chat, in parallel
    Account password
    Everyone who replies has it
    Only the owner
    Tracking Instagram leads
    No data, just gut feeling
    Deals from this channel are visible in the funnel
    Customer history
    Scattered across direct messages
    Collected in the deal card
    New employee
    Can't see past conversations
    Reads the whole conversation in the card
    Pricing

    Connect a number and the whole team works

    The line price includes three seats for managers. Need more, every next seat is $6 a month. Build your own setup below: line, period, currency.

    Instagram Direct, messages in a single inbox

    TEAM

    500 диалогов

    Для среднего бизнеса

    $23/mo
    per line, monthly
    • 500 conversations a month
    • Group chat support
    • Message first
    • Voice transcription (AI)
    • Mass broadcasts
    • Website chat with analytics
    • Quick reply templates
    Connect
    Максимум

    EMPIRE

    Безлимит

    Для крупного бизнеса

    $45/mo
    per line, monthly
    • Unlimited conversations
    • Group chat support
    • Message first
    • Voice transcription (AI)
    • Mass broadcasts
    • Website chat with analytics
    • Quick reply templates
    Connect

    Payment by card in tenge, dollars or euro. Six months of prepayment give a 10% discount, a year gives 20%. The first seven days on any line are free. Messages on official WhatsApp are billed separately at Meta rates.

    Why DMs belong in amoCRM

    Instagram customers write to Direct whenever it suits them, but selling is easier when you follow funnel stages. amoCRM gives you stages and tasks, and the integration adds the messages themselves.

    A message turns into a deal

    The first Direct enquiry creates a deal in the chosen funnel and pulls in the contact.

    Working in a familiar window

    Replies go out from the card's standard chat, so there's no separate app to install and nothing new to learn.

    Ads in numbers

    Instagram deals are visible in the funnel, so it's clear how many enquiries turned into sales.

    The owner can relax about the account

    The password isn't shared with anyone: agents reply through amoCRM.

    What businesses set up in amoCRM for Direct

    • A separate funnel for Instagram leads
    • Salon bookings from Direct
    • Admins replying from the card
    • Several employees working in parallel
    • Counting deals from Instagram ads
    • Direct next to WhatsApp in one amoCRM account
    • Quick replies to common questions
    • A customer card with the full conversation

    Frequently asked questions

    What do I need to connect?

    A business or creator Instagram account and an amoCRM administrator to install the app. No Facebook Page is needed.

    Will the conversation be in the card?

    Yes, Direct messages show up in the standard chat of the deal card, together with the customer's full history.

    Can I choose the funnel?

    Yes: the funnel for new Instagram enquiries is set when you configure the channel.

    How many agents can reply?

    There's no limit: everyone works under their own login, and conversations are distributed between employees.

    How much does it cost?

    An Instagram line is paid at the prices in the pricing block on this page, and the amoCRM app isn't charged separately.

    Do comments reach the CRM?

    No, amoCRM only receives direct messages. Comments on posts stay on Instagram.

    We'll connect Direct to your amoCRM

    We'll install the app in amoCRM, connect your Instagram profile and choose a funnel for Direct. The first week is free.