Instagram
and amoCRM
Direct arrives in the native chat of the amoCRM card, new enquiries go into the funnel you chose, and agents reply from the CRM without the account password.
- Chat in the deal card
- Your own funnel
- Enquiries tracked
How leads are lost right now
Three situations almost every company knows
Bookings and orders get lost in the feed
Direct holds questions, story reactions and promo messages all at once. A message with an order is easy to scroll past.
Deals get logged after the fact
Your agent creates a deal after the conversation, if they remember. amoCRM has no idea how many Instagram enquiries there really were.
Everyone waits for one phone
The account is open on one device, and colleagues take turns replying. At peak hours customers leave without an answer.
What working with DMs in amoCRM looks like
An incoming message opens a deal, and the conversation runs inside the customer card.
How do you connect Instagram Direct to amoCRM?
A professional account, the app in amoCRM and a chosen funnel: after that, Direct lives in the deal card.
Professional profile
If the account is personal, you switch it to business or creator in the Instagram settings.
Instagram Direct line
You sign up for WazzaBee and log in through Instagram as the owner.
Installing in amoCRM
The administrator clicks “Install in amoCRM” and confirms access.
A funnel for Direct
You choose the funnel where new Instagram enquiries will land.
What you get
Direct in the deal card
Instagram messages appear in the standard amoCRM chat next to stages and tasks.
A funnel for Instagram
New Direct enquiries land in the funnel you chose during setup.
Everyone replies under their own login
Employees work in parallel under their own logins, and conversations are distributed between them.
You see what the ads brought in
Deals from Direct are counted in the funnel, so you can measure the return on Instagram ads.
No password needed
The owner sets up the connection once, and the team works through amoCRM.
Conversations stay with the company
The history is kept in the customer card and in your WazzaBee dashboard.
Direct in the app vs Direct in amoCRM
We compare an enquiry's path from message to deal
Connect a number and the whole team works
The line price includes three seats for managers. Need more, every next seat is $6 a month. Build your own setup below: line, period, currency.
Instagram Direct, messages in a single inbox
TEAM
500 диалогов
Для среднего бизнеса
- 500 conversations a month
- Group chat support
- Message first
- Voice transcription (AI)
- Mass broadcasts
- Website chat with analytics
- Quick reply templates
EMPIRE
Безлимит
Для крупного бизнеса
- Unlimited conversations
- Group chat support
- Message first
- Voice transcription (AI)
- Mass broadcasts
- Website chat with analytics
- Quick reply templates
Payment by card in tenge, dollars or euro. Six months of prepayment give a 10% discount, a year gives 20%. The first seven days on any line are free. Messages on official WhatsApp are billed separately at Meta rates.
Why DMs belong in amoCRM
Instagram customers write to Direct whenever it suits them, but selling is easier when you follow funnel stages. amoCRM gives you stages and tasks, and the integration adds the messages themselves.
A message turns into a deal
The first Direct enquiry creates a deal in the chosen funnel and pulls in the contact.
Working in a familiar window
Replies go out from the card's standard chat, so there's no separate app to install and nothing new to learn.
Ads in numbers
Instagram deals are visible in the funnel, so it's clear how many enquiries turned into sales.
The owner can relax about the account
The password isn't shared with anyone: agents reply through amoCRM.
What businesses set up in amoCRM for Direct
- A separate funnel for Instagram leads
- Salon bookings from Direct
- Admins replying from the card
- Several employees working in parallel
- Counting deals from Instagram ads
- Direct next to WhatsApp in one amoCRM account
- Quick replies to common questions
- A customer card with the full conversation
Frequently asked questions
What do I need to connect?
A business or creator Instagram account and an amoCRM administrator to install the app. No Facebook Page is needed.
Will the conversation be in the card?
Yes, Direct messages show up in the standard chat of the deal card, together with the customer's full history.
Can I choose the funnel?
Yes: the funnel for new Instagram enquiries is set when you configure the channel.
How many agents can reply?
There's no limit: everyone works under their own login, and conversations are distributed between employees.
How much does it cost?
An Instagram line is paid at the prices in the pricing block on this page, and the amoCRM app isn't charged separately.
Do comments reach the CRM?
No, amoCRM only receives direct messages. Comments on posts stay on Instagram.
We'll connect Direct to your amoCRM
We'll install the app in amoCRM, connect your Instagram profile and choose a funnel for Direct. The first week is free.
