WazzaBeeInstagram
and Bitrix24
Direct messages land in a Bitrix24 Open Channel and become deals with a source. You can see how many leads your Instagram ads brought in and how many of them paid.
- Open Channels
- Deals from DMs
- Enquiries tracked
How leads are lost right now
Three situations almost every company knows
Direct is in the contractor's hands
An SMM agency runs the account, and leads are read by whoever holds the phone. The company hears about its customers second-hand.
Ad spend with no report
Instagram campaigns lead to Direct, yet Bitrix24 has not a single deal with that source. Nobody knows what a buyer costs.
One person for the whole flow
Once the ads go live, there are more messages than one employee can handle. Some people wait hours for a reply.
What working with DMs in Bitrix24 looks like
An Instagram message lands in Open Channels and the deal appears automatically.
How do you connect Instagram Direct to Bitrix24?
The owner of the professional account logs in through Instagram, and Direct is routed to an Open Channel on your portal.
Sign-up and channel
You create a WazzaBee dashboard and an Instagram Direct line.
Owner login
The owner of the business or creator profile logs in through Instagram. You won't need a Facebook Page.
The WazzaBee app in Bitrix24
You install the app from Bitrix24 Market on your portal.
An Open Channel for Direct
You pick a channel in the Contact Center and turn on deal creation in the funnel you need.
Ad leads in the funnel
Direct enquiries go into the CRM with their source, and agents reply from Bitrix24.
What you get
Direct in the Contact Center
Instagram connects to an Open Channel, and messages arrive where your sales team already works.
A deal from the first message
Bitrix24 creates a contact and a deal in the chosen funnel as soon as someone writes in Direct.
The source is in the card
The deal shows the customer came from Instagram, so you can measure the return on ads in the funnel.
A queue instead of one phone
Enquiries are handed out to employees by Open Channel rules, so the flow doesn't hinge on one person.
The password stays with the owner
Agents reply from the CRM under their own logins and don't need access to the Instagram account.
Several profiles on one portal
Each account connects as its own line and can lead to its own funnel.
Direct on a phone vs Direct in Bitrix24
The difference shows as soon as your ads go live
Connect a number and the whole team works
The line price includes three seats for managers. Need more, every next seat is $6 a month. Build your own setup below: line, period, currency.
Instagram Direct, messages in a single inbox
TEAM
500 диалогов
Для среднего бизнеса
- 500 conversations a month
- Group chat support
- Message first
- Voice transcription (AI)
- Mass broadcasts
- Website chat with analytics
- Quick reply templates
EMPIRE
Безлимит
Для крупного бизнеса
- Unlimited conversations
- Group chat support
- Message first
- Voice transcription (AI)
- Mass broadcasts
- Website chat with analytics
- Quick reply templates
Payment by card in tenge, dollars or euro. Six months of prepayment give a 10% discount, a year gives 20%. The first seven days on any line are free. Messages on official WhatsApp are billed separately at Meta rates.
Why DMs belong in Bitrix24
Instagram ads bring people to Direct, while sales are counted in Bitrix24. Without a link between the two, you can't tell whether the budget pays off.
The contractor changed, the customers stayed
Conversations are kept on the portal, not on the SMM specialist's phone. Switching agencies no longer wipes out your chats.
An Open Channel for Direct
Messages join the Contact Center queue and are handled by the sales team, not by one person.
Deals tagged with a source
Every Instagram enquiry becomes a deal, and reports show how many of them reached payment.
Faster replies
Standard questions about price and availability are closed with templates, and free agents pick up new conversations.
What Direct and Bitrix24 give you together
- Ad traffic straight into the sales funnel
- Sales team replies from the Contact Center
- Working without handing the password to an agency
- Separate funnels for different profiles
- Instagram next to WhatsApp and Telegram on the portal
- Templates for price and availability questions
- Deals with an Instagram source in reports
- Conversations kept when the contractor changes
Frequently asked questions
What do I need to connect Direct?
A professional Instagram account, business or creator. The owner logs in through Instagram, and no Facebook Page is needed for this.
Will deals be created automatically?
Yes, when deal creation is turned on in the Open Channel settings. The contact and the deal will appear in the funnel you choose.
Is access to the account password needed?
Only for the owner during connection. Agents and the agency reply from Bitrix24 and never see the password.
Do comments come through as well?
No. The portal receives Direct messages, while comments under posts and ads stay on Instagram.
How much does it cost?
An Instagram line is paid at the prices in the pricing block on this page. There's no separate charge for the Bitrix24 integration.
Can I connect several accounts?
Yes: each profile comes in as its own line, and it's easy to route it to a separate funnel.
We'll connect Direct to your Bitrix24
We'll connect your Instagram profile, choose an Open Channel and turn on deal creation with a source. Seven days to try it free of charge.