WazzaBeeMessage templates
in WhatsApp
To message a customer first you need a template approved by Meta. Here's how to write one, what buttons are available and why rejections usually happen.
- We help you write them
- We analyse rejections
- Buttons and variables
How leads are lost right now
Three situations almost every company knows
Templates are rejected with no explanation
Meta sends a refusal with the reason written in vague terms. What exactly to fix is unclear, and the attempts go round in circles.
Broadcasts cost more than expected
The message was classed as marketing even though it reads as a notification. The budget runs out faster than planned.
Customers complain about the messages
The text looks like spam and people tap Block. The number's quality drops and the limits fall.
What a template looks like to the customer
Clear text with the order details and a button: that's how a message avoids being mistaken for spam.
How do you get a template through Meta's review?
Templates are submitted for review from your dashboard once the line is already running. The line itself launches in about 15 minutes.
WhatsApp line
You sign up and create a WhatsApp Business API line, which your templates will be linked to.
Number and form
You verify the number with a code and fill in your company details for Meta.
Text, variables, buttons
We write the template for a specific case: company name, reason for the message, variables inside the text, a reply button.
Category
We choose marketing, utility or authentication the way the reviewer will read it.
Meta review
We submit it for review and track the status. If it's rejected, we work out why and rewrite the text.
What you get
We help you write them
We suggest wording that passes moderation and doesn't come across as pushy.
The right category
We help you avoid classing a service message as marketing and overpaying for it.
Variables
Name, order number, amount and dates are filled in automatically.
Buttons in the message
A link to your website, a call or a quick reply, so the customer responds with one tap.
Rejections analysed
If a refusal arrives, we find the reason and rewrite the text rather than resubmitting the same thing.
Templates in your CRM
Approved templates are available to agents right in the chat and in the deal card.
Free-form text vs a template
A template is what you need when you write first: it's the only legitimate way
How much will a broadcast with your templates cost?
A template's category directly affects the price, so calculate marketing and utility messages separately.
Your country
Meta rates depend on the recipient country. Below are the final prices per message.
Promos, discounts, invitations: marketing messages
Order status, appointment reminders, payment reminders
Everything an agent writes to a customer while the 24-hour window is open. The first 1,000 per month per number are charged at a reduced price
How much do WhatsApp templates cost?
Creating a template and getting it reviewed costs nothing. You pay for the line and for the messages sent using the template.
WhatsApp Business API channel
29 900 ₸ / month
or $68 · €61
Messages are billed by Meta: the price depends on the recipient's country and the type of conversation. Marketing messages cost more, while replies sent within 24 hours after the customer writes are almost free for the first 1,000 a month per number and billed at the market rate after that. We quote the current rates when you connect.
Payment by Visa or Mastercard; for companies we issue an invoice.
What's included
- Official WhatsApp Business API channel
- Shared chat for the whole team: browser and phone
- Bitrix24 and amoCRM integrations
- Broadcasts and template notifications
- Open REST API and webhooks
- Free widget for your website
- Auto-replies: greeting and after-hours
- Help with setup and templates
- Voice messages transcribed by AI
- Quick reply templates
The first 7 days are free on any plan. Try it on your own customers and only then decide.
Free manager seats: 3. Each extra seat costs 3 000 ₸ a month.
Pay for six months and get 10% off, pay for a year and get 20% off.
Why templates get rejected
Meta's moderation checks meaning and presentation, not grammar. Most rejections come down to a handful of typical mistakes that are easy to avoid in advance.
The text reads like spam
Solid capital letters, a pile of exclamation marks, promises like "today only, 90% off". That gets rejected almost every time.
A variable at the start or two in a row
A template that begins with a placeholder, or has two variables with no text between them, doesn't get through, because it's unclear what the recipient will actually see.
The category doesn't match the meaning
A promotion is submitted as a service notification to pay less. It shows, and it leads to a rejection and sometimes to a drop in the number's quality too.
No context for the recipient
A message with no company name and no reason for writing reads like a message from a stranger. People complain, and complaints hit your limits.
The templates businesses build most often
- Order confirmation with the number and the amount
- Delivery status and tracking number
- A booking or appointment reminder
- An invoice notice with the payment deadline
- A message that stock has arrived
- An invitation to book the service again
- Collecting a review after a deal
- Service confirmation codes
Frequently asked questions
How long does template approval take?
Usually from a few minutes to a couple of hours. Sometimes Meta takes longer, as the platform doesn't guarantee exact timings.
Can an approved template be changed?
The text of an approved template can only be edited within narrow limits: it's often simpler to create a new one and send it for review.
Why was my template rejected?
Most often because of a spammy tone, variables without explanation, or a category that doesn't match the meaning of the message. We'll look at your case and rewrite the text.
Which buttons can we add?
A link to your website, a call button and quick replies. Buttons noticeably improve response rates because the customer doesn't have to type.
Is the customer's consent required?
Yes, you can message people who left their number and expect to hear from you. Otherwise complaints will lower your number's quality and limits.
Are templates paid?
The template itself is free; you pay for the message sent with it, based on its category and the recipient's country. The calculator above works it out.
We'll write your templates and get them approved
We prepare the texts for your scenarios, choose the right category and see them through to approval. The first 7 days are free.