WazzaBeeOfficial WhatsApp Cloud API (WACA)
Soon you will be able to connect your company's WhatsApp directly to Meta. Meta will charge your card for messages at its own rates, while chats, broadcasts and your CRM run in WazzaBee.
The direct WACA connection is in development. Leave a request, and you will be the first to know when it launches. If you need official WhatsApp today, we will connect WABA in 15 minutes.
- Message invoices come from Meta
- Pay with your card at Meta's rates
- Bitrix24 and amoCRM
Meta will invoice your company and charge your card directly
What is WhatsApp Cloud API
It is the official WhatsApp interface for businesses, hosted by Meta on its own servers. Meta retired the older On-Premises version on October 23, 2025, so today every official WhatsApp for business runs on the Cloud API.
Your WhatsApp Business account, number and templates live in your Meta business portfolio. If you ever leave us, they stay with you.
The payment method is linked to your WhatsApp account. Meta charges for delivered messages itself, at its own rates.
All your agents will reply from a single inbox, broadcasts will go out using templates, and conversations and deals will flow into Bitrix24 or amoCRM.
WACA, WABA or WhatsApp via QR code
Three ways to connect WhatsApp to a CRM. They differ in who pays Meta, how safe your number is and what you can do with your customer base.
Who is a good fit for WACA
A direct connection suits businesses that send a lot of messages and are ready to pay Meta with their own card. If you don't have a card for Meta or need WhatsApp today, connect WABA.
WACA is for you if you
- send thousands of broadcasts and notifications a month and want to pay Meta directly with your own card
- have a company Visa or Mastercard with international online payments enabled
- need your accounting team to get invoices directly from Meta
- are an integrator or agency keeping client accounts in their own Meta portfolios
Choose WABA if you
- prefer topping up a balance in tenge, dollars or euros over linking a card to Meta
- don't want to deal with Meta apps and tokens
- need official WhatsApp today: WABA connects in 15 minutes
How much does WhatsApp Cloud API cost
We plan a fixed subscription per line. You will pay Meta for messages directly, at its own rates.
Meta rates per message
The price depends on the recipient's country, that is, where you send messages, and on the message category. Countries are in rows, categories in columns. Amounts are in US dollars per delivered message, as in Meta's official rate card.
- Broadcast (marketing): promotions, discounts, abandoned cart reminders
- Notification (utility): order status, bookings, invoices, delivery
- Verification code (authentication): one-time passwords and login codes
- Reply within the 24-hour window (service): regular agent messages after a customer writes to you
- Incoming message from a customer: the customer writes to you first
- From October 1, 2026, Meta does not charge for the first 1 000 replies within the 24-hour window each month, per number. Messages become paid from the 1 001st. Unused free replies don't carry over to the next month.
- If a customer messages you from a Click-to-WhatsApp ad or a button on your Facebook page and you reply within 24 hours, a 72-hour window opens. During that window Meta charges nothing for any messages.
- Source: the official WhatsApp Business Platform pricing page. For companies registered outside Kazakhstan, Meta may apply the international rate to verification codes sent to Kazakhstan numbers.
Calculate your costs per month
Choose the country where your customers are and move the sliders. We add up the planned WazzaBee subscription and what Meta will charge your card at that country's rates from October 1, 2026.
$242.80
Messages are paid to Meta directly, with your card
Meta bills in US dollars and charges your card directly. Your bank may convert the amount at its own rate.
Leave a requestWhat changed on October 1, 2026
Meta revised its prices for Kazakhstan. Hardly anyone is talking about it, yet it affects every business that answers customers on WhatsApp.
Kazakhstan is now a separate market
The country used to be part of the «Other» group. Now it has its own rates: notifications and verification codes cost $0.018 instead of $0.0077, and broadcasts cost the same as before.
Customer replies are now paid
Regular agent messages within the 24-hour window and notifications sent in reply to a customer are now charged at the market rate.
1 000 free replies a month
Meta gives each number a thousand free service messages a month. With a direct connection, that thousand is completely free for you. Through WABA in WazzaBee, these replies are charged at a reduced price.
No card, no replies delivered
If no payment method is linked to the account, Meta stops delivering service messages. It's best to add a card right when you connect.
How connecting WACA will work
After launch, you will connect in your Meta account and in WazzaBee. The steps, with every button, are described in our documentation.
Meta business portfolio
Create a company portfolio in Meta Business Suite or use an existing one. Enter the name and address exactly as in your registration documents.
Meta app
In the Meta developer dashboard, create an app with WhatsApp and link it to your portfolio.
Number and card
Add your number, verify it with a code sent by SMS or call, and link a card to pay for messages.
Permanent token
Create a system user and generate a token for it with no expiry date.
Three fields in WazzaBee
After launch, you will paste the token, the phone number ID and the WhatsApp account ID into your dashboard, and the line will be ready to message customers.
What you need to connect
Prepare everything in advance so you can connect without delays after launch.
The administrator's personal profile you use to log in to Meta Business Suite.
A number that can receive an SMS or a call and isn't used in the WhatsApp app. A landline works too.
A company Visa or Mastercard with international online payments enabled.
You don't need verification to get started. You'll need it later to raise your broadcast limit and get the checkmark.
Broadcast limits and the blue checkmark
The limit shows how many new recipients per day you can send a template to. It applies to your whole business portfolio and grows on its own as long as customers don't complain.
- 250recipients per day at the start
- 2 000after business verification
- 10 000with good number quality
- 100 000with active broadcasts
- ∞unlimited
Complete business verification in Meta, or send 2 000 high-quality templates to unique recipients within 30 days. After that the limit grows automatically whenever you use at least half of your current limit within a week.
Official business account status is granted to companies with a verified portfolio, two-step verification on the number and an approved display name, that have been on the platform for at least 30 days. You apply in WhatsApp Manager.
Cloud API sends up to 80 messages per second. For large broadcasts on the unlimited tier, Meta automatically raises the speed to 1 000 per second.
What works with WACA
The number connects to WazzaBee, and from there conversations go wherever your agents work.
WhatsApp in Bitrix24
Conversations in open channels, with deals and contacts created automatically.
Learn moreWhatsApp in amoCRM
Chats in the deal card, templates right from the CRM.
Learn moreTemplate broadcasts
What a WhatsApp broadcast costs and how to stay out of spam.
Learn moreHSM templates
How to write templates that Meta approves on the first try.
Learn moreThe 24-hour rule
When you can send a regular message and when you need a template.
Learn moreWhatsApp API for developers
Send and receive messages from your own systems via the WazzaBee API.
Learn moreQuestions about WhatsApp Cloud API
Can I connect WACA right now?
Not yet. The direct WACA connection is in development. Leave a request in our support WhatsApp, and you will be the first to know when it launches. If you need official WhatsApp today, we will connect WABA in 15 minutes.
How is WACA different from WABA?
Technically, both are the same official WhatsApp Cloud API. The difference is who settles with Meta. With WACA, your WhatsApp account is connected directly: Meta invoices your company and charges your card at its own rates. With WABA via WazzaBee, you top up the line balance in tenge, dollars or euros, and we settle with Meta. WABA is available today, and WACA is coming to WazzaBee soon.
How much does WhatsApp Cloud API cost in WazzaBee?
The planned subscription is 29 900 ₸ per month per line. Connection will be free. You will pay Meta for messages directly at its rates, with your own card.
Who pays Meta for messages, and how?
Your company does. The card is linked in the payment settings of your WhatsApp Business account in Meta. Meta charges for delivered messages and invoices your portfolio. The account currency can't be changed once a card is linked, so choose it carefully.
Which card works for paying Meta?
A Visa or Mastercard bank card with international online payments enabled. If your bank blocks such transactions, enable them in your banking app before linking the card. If you don't have a suitable card, choose WABA: there you pay us in tenge.
How much does one message cost in Kazakhstan?
From October 1, 2026, a broadcast costs $0.0604, a notification or verification code $0.018, and a reply within the 24-hour window $0.018 beyond the free thousand per month. Incoming messages from customers are free. The exact amount depends on your bank's exchange rate.
Are replies within the 24-hour window free?
Until September 30, 2026, yes. From October 1, Meta charges for them at the market rate, but the first 1 000 such replies a month per number stay free. With a direct connection, that thousand is entirely yours. Through WABA in WazzaBee, these replies cost about $0.003 instead of the full rate.
Can I message a customer first?
Yes, but only with an approved template. You can send regular messages within 24 hours of the customer's last message. Templates are created right in WazzaBee, and Meta usually reviews them within a few minutes.
How many messages can I send per day?
At the start, you can send templates to 250 unique recipients per day. After business verification the limit rises to 2 000, then to 10 000, 100 000 and unlimited. Replies to customers who wrote to you first don't count toward the limit.
Do I need business verification, and can a sole proprietor pass it?
You don't need verification to connect a number. It's needed to raise your broadcast limit and get the blue checkmark. Both LLPs and sole proprietors can pass it, as long as their documents and website match the details in the Meta portfolio.
Can I connect a number that already uses WhatsApp?
Yes. If you need to keep the WhatsApp app on the phone, we connect it with Coexistence: the same number works both in the app and in the official channel. This works for both WABA and WACA.
What happens if a payment to Meta fails?
Meta may pause paid messages until the payment goes through. Incoming messages from customers keep arriving. Keep an eye on your card in the payment section of WhatsApp Manager and add a backup payment method.
Are messages from ad clicks free?
Yes. If a customer messages you from a Click-to-WhatsApp ad or a button on your Facebook page and you reply within 24 hours, all messages to that customer are free for 72 hours, templates included.
How many agents can work on one number?
As many as you need, all at the same time. Everyone replies from a shared WazzaBee inbox on a computer or phone, and no phone with the WhatsApp app is required.
Does WACA work with Bitrix24 and amoCRM?
It will. Conversations will go to Bitrix24 open channels or amoCRM cards, and contacts and deals will be created automatically, just like WABA lines today. The WazzaBee app is published in the Bitrix24 Market.
Can I switch from WACA to WABA and back later?
Yes, after WACA launches a number can be moved from one connection type to the other. Message support from your dashboard, and we'll explain the steps for your number.
Pay Meta directly
The direct WACA connection is in development. Leave a request, and you will be the first to know when it launches. Official WhatsApp via WABA can be connected today in 15 minutes.